Scripts and Social Copy

From a Copywriting Internship at Hawkeye Agency

The first two television scripts are from a campaign for a Bread Financial x NFL credit card. This commercial showcases the possible benefits and rewards that NFL superfans experience when using this credit card. The final three scripts are from a campaign for TaxAct. The spots followed a fairly consistent general outline, but we had creative liberty for the dialogue and location of the commercials. The social media snippets are from a campaign for Bread Financial. Our purpose with these ads was mainly retargeting consumers who were already familiar with our product.

Art Direction by Cecilia Ruiz